Michael DiFrisco has developed marketing programs for B2B and B2C companies for most of his professional years. DiFrisco has more than 20 years of experience in helping businesses effectively connect with their target audiences. He has participated in numerous organizational and brand assessments to achieve strategic-level mission relevance, brand oversight, consistency, coordination, and efficiency in marketing communications.

DiFrisco helps organizations more efficiently and effectively leverage their marketing and communications efforts—and dollars—by turning research, insight, and best practices into actionable marketing plans aligned with corporate direction and focus.

He has overseen the marketing operations for several diverse in-house agency environments, including advertising, collateral development, direct response marketing, and integrating new media, and was accountable for the entire advertising and marketing lifecycle—from concept to completion.

DiFrisco holds a BFA degree in advertising design from the prestigious Columbus College of Art & Design and is a trained specialist in Continuous Improvement (Six Sigma) principles leveraging these skills and tools in the process improvement of the marketing and communications function. He is also an experienced speaker, facilitator, and project manager.

He has been recognized with numerous marketing awards and accolades including the American Society of Association Executives Award of Excellence, a Direct Marketing Guild John Caples Award, an Echo Leader Award, and multiple Advertising Federation "ADDYs".